All Tommy Everything
Tommy Hilfiger’s version of a tailgating party: one ridiculously well-dressed family.
In Hilfiger’s new Fall 2010 campaign, dubbed “The Ultimate Tailgate” and photographed by Craig McDean, the designer’s All-American clothing are modeled by the fictional Hilfigers.
I like the ad campaign it adds visual identity while respecting the brand aesthetic as well captures the brand’s preppy American sportswear. The idea of making it an entire family opens it market to include women and a younger generation with the Tommy line